Abdul Karim said STB has implemented a series of robust marketing and promotion plans in alignment with PCDS 2030 and the Sarawak Tourism Master Plan 2020-2035 since the tourism sector was identified as one of the top key contributors to the state’s GDP.– Photo by Chimon Upon
KUCHING (Nov 19): Sarawak Tourism Board (STB) is targeting India and the Middle East in the New Market segment under its marketing and promotional initiatives, said Dato Sri Abdul Karim Rahman Hamzah.
The Tourism, Creative Industry and Performing Arts Minister said this is due to the growing population of travellers with higher spending power and diverse interests.
“India’s booming outbound tourism market, driven by its large, young, and…
