Many have seen viral videos of tourists in Japan relishing premium strawberries like Amaou and Bijin-hime—varieties that are cultivated with the highest care and scientific precision and sold at jaw-dropping prices. A single Amaou strawberry, often called the ‘king’ of strawberries in Japan, can cost up to US $101, while a box of Bijin-hime can fetch as much as US $258. Although these varieties are available outside Japan, many still travel to the country to enjoy them fresh from the farms – because it’s not just about affordability, it’s about the experience.
Meghalaya hopes to replicate a similar model in its own…
