Sukhu urges tourism industry to promote Himachal’s lesser‑known destinations

THE NEWS: Himachal Pradesh Chief Minister Sukhvinder Singh Sukhu urged tourism industry stakeholders on Sunday to promote domestic and international travel to the state’s new and lesser‑known destinations, as part of a push for experiential tourism.

DETAILS:

• He addressed the audience at the 56th Annual Convention of the Federation of Hotel and Restaurant Associations of India (FHRAI) in Varanasi.
• Sukhu felicitated hotel industry professionals, travel agents, tour operators and other representatives from across the country.
• The state government is promoting experiential tourism to enable visitors to explore unexplored areas and experience local culture.

FAQ
What did Himachal Pradesh Chief Minister Sukhvinder Singh Sukhu ask tourism stakeholders to do?
He urged tourism industry stakeholders to encourage both domestic and international travelers to visit Himachal Pradesh and to incorporate the state’s new and lesser‑known destinations into their tour packages, underlining the government’s push for experiential tourism that highlights off‑beat locations.

Where did the chief minister deliver his appeal to the tourism industry?
He delivered the appeal on Sunday at the 56th Annual Convention of the Federation of Hotel and Restaurant Associations of India (FHRAI) in Varanasi, where he also felicitated hotel professionals, travel agents and tour operators representing the Indian tourism sector.

What type of tourism is Himachal Pradesh promoting, according to the chief minister?
The chief minister said the state government is promoting experiential tourism, a strategy designed to let visitors explore unexplored areas of Himachal Pradesh and experience local culture, thereby diversifying the travel offering beyond traditional hotspots.

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