Making up for the lost time, Taiwan Tourism Administration (TTA) has enthusiastically started developing the India market. To what started with OTM earlier this year followed by B2B trade networking events in Delhi and Mumbai, the tourism board has now recently concluded its multi–city road show with the final leg concluding in India’s very own Silicon Valley, Bengaluru, on April 19, 2024.
The roadshow in Bengaluru followed another well–attended roadshow in another IT hub, Hyderabad, the previous day. The roadshows were particularly aimed at showcasing Taiwan’s MICE attractiveness and werewell attended in all the cities amidst renewed interest and enthusiasm from travel fraternities as well as corporates and event organisers.
Speaking of the event, Joseph Cheng, Director of Taiwan Tourism Administration – Singapore Office, said, “Taiwan is a small country yet packs a huge punch as a destination for every segment of travellers, and particularly the MICE…
