Tap the rush of adrenaline tourism

India has always punched below its weight when it comes to domestic tourism. Within this sector, adventure tourism is virtually untapped. The 2020 Adventure Tourism Development Index ranks India 96th among 191 countries, below Bhutan (14th) and Nepal (67th). This is due to a lack of infrastructure, trained personnel, stringent safety guidelines, and a cohesive policy among GoI, states, private sector and local communities. But ‘adrenaline tourism’ is finally taking off, fuelled by rising incomes, diverse landscapes, social media-spurred enthusiasm, access to specialised gear and better work-life balance. Post-pandemic revenge tourism has also been a propeller. High-altitude trekking, biking, rafting, scuba diving and snorkelling, surfing, caving, glamping…. It’s no longer just about poolside and room service.With the demand curve for adrenaline tourism rising, GoI must help the supply side. In 2022, the tourism ministry released the National Strategy for Adventure Tourism. It…