In recent years, tier-2 and tier-3 cities in India have witnessed a meteoric rise in the demand for hotels. This surge can be attributed to the strategic expansion of major hotel chains in smaller cities and towns and driven by increased travel, improved connectivity, and a plethora of opportunities for economic growth. Moreover, the evolving landscape of the hospitality industry is marked by the increasing number of branded hotel chains in tier-2 and tier-3 cities across the country.
At the forefront of this phenomenon are noteworthy hospitality giants, like the ITC Hotels, Taj Hotels, Radisson, Lemon Tree Hotels, and the Leela Group, which have established properties in tier-2 and tier-3 cities like Agra, Amritsar, Bhubaneswar, Jalandhar, Katra, and Siliguri. Other renowned hotel groups such as Accor, with its franchises of mid-scale brands like Novotel, Mercure, and Ibis, and IHCL, with its “lean luxe” brand, Ginger, offer an…
