The pandemic influenced YOLO (You Only Live Once) sentiment has created a strong impact on the Indian traveller. The New Age traveller prefers to immerse into a destination and experience it like a local. Spiritual locales are no longer restricted to only sacred sites but also experiences – adventure, wellness, food, culture and history. Thomas Cook (India) Limited and its group company, SOTC Travel’s data reflects a surge in demand of 100 percent YoY for spiritual locales with a high preference for cultural experiences and adventure.
The recent inauguration of the Ram Temple in Ayodhya, along with improved connectivity and infrastructure, has accelerated online searches by 10x. In a focused endeavour to tap into this high potential yet unorganised segment, the Companies have expanded their spiritual tours portfolio with a diverse range of ready-to-book and personalised tours to spiritual locales across India and the subcontinent.
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