The prevailing YOLO (You
Only Live Once) sentiment, influenced by the pandemic, has significantly impacted the preferences of Indian travelers. Modern-day travelers aspire to immerse themselves in destinations and experience them authentically, embracing various facets such as adventure, wellness, food, culture, and history. Thomas Cook (India) Limited, the leading omnichannel travel services company, and its Group Company, SOTC Travel, have observed a noteworthy surge of 100% YoY in the demand for spiritual locales, with a particular emphasis on cultural experiences and adventure.
The recent inauguration of the Ram Temple in Ayodhya, coupled with enhanced connectivity and infrastructure, has intensified online searches by 10x. Capitalising on this burgeoning yet unorganized segment, the companies have expanded their spiritual tours portfolio, offering a diverse range of ready-to-book and personalised tours to spiritual destinations across India and the subcontinent.
While spiritual…
