As the Australian and Indian cricket teams meet each other in the Border-Gavaskar Trophy, Tourism Australia is pursuing its own stake in the series: leveraging cricket’s popularity to attract the lucrative Indian tourism market, with the potential to foster cross-cultural understanding and strengthen bilateral economic ties.
Picture yourself enjoying an exciting cricket match between bat and ball on the first day of a test match, then heading off to the Great Barrier Reef for some snorkelling. You could also soak in the beautiful sounds of a live didgeridoo performance from an ancient limestone cave, or take a drive along the stunning Great Ocean Road, all before diving back into the game on the thrilling Day four! This is what Tourism…
