The 44th edition of Tourism Australia’s largest annual trade event, the Australian Tourism Exchange 2024 (ATE24), officially opened in Melbourne with thousands of delegates taking part in the event at the Melbourne Convention and Entertainment Centre.
ATE24 kicked off on Monday, 20th May and will run until Thursday, 23rd May. During the event 1,500 members of the Australian tourism industry will meet 714 global tourism wholesalers and retailers across around 50,000 one-on-one business appointments.
Phillipa Harrison, MD, Tourism Australia, said with the number of international travellers arriving on our shores edging closer to the levels experienced in 2019 the business created at ATE24 will be crucial to the future of the Australian tourism industry.
“We are confident this is the year we will return to those 2019 levels so we can stop referring to that benchmark and once again focus on the sustainable growth of our industry which we experienced in the decade…
