Skift Take
As Indians increase their travel spending, Australia is betting on love for cricket and sports to attract travelers.
Tourism Australia is betting big on Indian tourists and is ramping up its efforts to attract them. The tourism board of Australia recently visited India along with a delegation of 15 CEOs from the Australian tourism industry.
Appealing to Indians’ love for cricket, Tourism Australia launched a social media video campaign starring cricketer David Warner. In the four-part series, Warner showcases his favorite Australian holiday destinations: Sydney, Melbourne, and the Gold Coast.
The campaign was launched a few days ahead of the Border-Gavaskar Trophy, a…
