Tourism Malaysia officials are in India this month on an intensive destination promotion campaign to position the destination as the preferred choice among Indian travel agents and travellers.
Initiatives kicked off with Tourism Malaysia’s participation in the Outbound Travel Mart (OTM) 2024 in Mumbai from February 8 to 10. Ammar Abd Ghapar, director general of Tourism Malaysia, led 43 organisations representing tour agents, hotel/resort operators, tourism product owners, state tourism boards, airline operators to the show.
The tourism board’s last OTM participation was in 2020.
Through its presence at OTM 2024, Tourism Malaysia showed off niche products such as shopping, golfing, luxury tourism, theme parks and honeymoon packages, as well as the destination’s appeal for weddings and film-induced tourism.
The Malaysia Food…
