PETALING JAYA: Tourism Malaysia is intensifying its promotional strategies towards Indian travellers through several expos, including the recent Outbound Travel Mart (OTM) held in Mumbai from Feb 8 to 10, and the South Asia Travel & Tourism Exchange in New Delhi, which kicked off on Monday and will last until Feb 22.
In addition to its participation at OTM, Tourism Malaysia also conducted a food and culture promotional event in Mumbai, which took place from Feb 5 to 11. Building on the success of this event, Tourism Malaysia is now orchestrating a sales mission across five main cities in India. The mission, which began on Monday and lasts until Feb 22, covers Bangalore, Chennai, Kolkata, Ahmedabad and New Delhi.
The mission is led by Razaidi Abdul Rahim, director, Tourism Malaysia, Chennai; Noriah Jaafar, director, Tourism Malaysia, Mumbai; and Akmal Aziz, deputy director, Tourism Malaysia, New Delhi. Also in the mission are 45 organisations, comprising two state tourism bodies,…
