Payment technology firm Visa India is expanding its digital payment solutions to cater to the growing interest in experiential travel and medical tourism, said Sridhar Keppurengan, Business Head of Cross Border Payments at Visa India and South Asia.
Visa cards are currently accepted in over 200 countries and territories. “This widespread acceptance supports Indians who prioritise authentic connections and immersive experiences, driven by social media and the trend towards lesser-known destinations and eco-friendly practices,” he said.
India’s tourism industry is a significant contributor to the economy, with a market size estimated at Rs 1,004.3 crore in 2023.
Further, wellness tourism is a particularly emerging as a…
