Tourism is booming from and within India, but inbound travel to India…that’s still lagging badly.
In 2019, India received approximately 10.5 million foreign visitors. But post-Covid, they’ve only reached around 9.5 million.
The goal now is to increase that volume and also grow its foreign exchange earnings from the sector.
Dipak Deva, managing director and CEO of Travel Corporation India, stressed the urgent need for a well-funded social media campaign that focuses on sustainability and immersive experiences. “The success of the campaign would be measured through foreign exchange earnings and not foreign tourist arrivals,” Deva said while speaking at the Skift India…
