The Kenya Tourism Board (KTB) has launched a campaign in India aimed at boosting tourist travel to Kenya.
KTB Chief Executive Officer John Chirchir, in an exclusive interview with Kenyans.co.ke on Thursday, March 7, noted that the campaign is expected to boost tourist numbers from the Asian nation, which has consistently ranked as the top tourist source on the continent.
The board will offer incentives to travel agents to uplift Kenya as a preferred tourist destination for its citizens.
“We have consumer campaigns and trade which is both airline travel agencies and tour operators. We have education campaigns which involve empowering travel agents who are selling Kenya to have the capacity to convert interest into actual bookings,” he stated.
Two Indian passports on display
Photo
High Commission of India
“Overall, our goal is to have increased growth from India because it is our top-source…
