Kanchan Nagar, a professional model, issued a legal notice to the Advertising Standards Council of India (ASCI) after her facial features were allegedly misappropriated in a travel company’s advertisement.
She emphasised the urgent need for regulatory intervention to curb this misuse and protect individuals’ privacy rights. Nagar also underscored the responsibility of regulatory bodies to uphold ethical standards and protect individuals’ privacy rights in the digital age.
ASCI is a self-regulatory organisation of the advertising industry in India.
The model issued the notice after discovering that her facial features were allegedly misappropriated in an advertisement by a leading travel company, Yatra Online Limited, without her consent.
The advertisement, published in a national daily, bore a striking resemblance to Nagar’s image, raising concerns about the unauthorised use of her likeness through AI-generated content.
In her complaint, Nagar stressed regulatory…
