15.48 million people visited the “Boss Live Show,” a live commerce conducted by the Seoul Metropolitan Government and the Seoul Tourism Foundation with the Chinese travel platform Ctrip on April 9. The total sales amounted to 3.03 billion won.
Ctrip Boss Live Show is a live commerce content in which Vice President Sun Tien-shi personally appears to introduce tourist destinations and travel products.
This live commerce was designed to preemptively respond to…













