The China Tourism Academy recently released the “China Winter Tourism Development Report (2025)” at the 2025 Ice and Snow Tourism Development Conference. The report projects that, fueled by favorable policies, rising demand, and innovative supply models, the 2024-2025 ice and snow season will attract 520 million visits, with winter leisure and sports tourism revenues expected to exceed USD 86.13 billion.
According to Douyin data, the number of group-buying orders for Harbin Ice and Snow World on Douyin increased by 459% year-over-year in December 2024. The Douyin Winter Hot Springs Season, running from October 22 to December 22, 2024, generated over 3.6 billion topic views, boosting sales of winter-related products by more than USD 2.73…
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