Experience Seoul’s Sparkling Winter: Winter Tourism Campaign Targets Chinese Visitors

• Campaign features airline tickets and hotel package sales, attracting 2.37 million visitors online in just an hour, with over 5,000 purchases confirmed
• Visit Seoul’s social media introduces the “Romantic Winter Story in Seoul” tour course, perfect for couples

The Seoul Metropolitan Government (SMG) and the Seoul Tourism Organization have partnered with C-trip, the largest online travel platform in the Chinese-speaking region, to host a special live show for the 2024 Seoul Winter Festa. This marks the beginning of an extensive winter tourism promotion campaign.

This special live show was designed to showcase Seoul’s enchanting winter attractions, such as Gwanghwamun Gate, Cheonggyecheon Stream, and…