Seoul Business Agency (SBA), led by CEO Hyun Woo Kim, has made waves at CES 2025 by organizing the largest-ever Seoul Integrated Pavilion (1,040 square meters or 11,194.5 square feet) among participating Korean institutions and hosting the first-ever cross-border startup pitching competition at the event.
CES, the world’s largest technology exhibition, occurs annually in Las Vegas from January 7 to January 10.
The Seoul Integrated Pavilion, organized by SBA, was a collaborative effort involving three district offices (Gangnam-gu, Gwanak-gu, and Geumcheon-gu), five startup support organizations (Seoul Tourism Organization, Seoul Bio Hub, Seoul AI Hub, and Campus Town Enterprise Growth Center), and eight major Seoul-based…
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