Deep in South Korea’s hinterlands lies a perfect replica of 1900s Seoul: Welcome to Sunshine Land, the latest K-drama theme park to cash in on booming K-culture tourism.
Fans of K-pop mega group BTS have long flocked to the south to see sites associated with the boy band, from the dorms where they slept as trainees to recent music video shoot locations.
But as the popularity of South Korean drama has soared overseas – it is the most-viewed non-English content on Netflix, the platform’s data shows – more and more tourists are planning trips around their favourite shows.
The idea that foreign tourists would pay good money and drive hundreds of…
