Jeju Island, a subtropical region of South Korea with its own unique legal framework, is set to issue NFT-powered visitor cards in 2025 to attract younger, tech-savvy tourists. The island plans to use these digital cards, which will be linked to NFTs, to provide discounts and travel subsidies to visitors.
The island has been trying to leverage crypto-powered growth since 2018 but has faced challenges due to South Korea’s strict regulations on ICOs and NFTs. However, Jeju officials are now pushing for change.
As reported by Maeil Kyungja, the initiative is aimed at appealing to the Millennial and Gen Z demographics, encouraging them to explore Jeju and increase the likelihood of return visits. The NFT cards will be issued in the second…
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