Tourists pose for a photo during a visit to Gyeongbok Palace in central Seoul, March 10. Yonhap
In response to changing global travel trends and a growing number of individual travelers visiting the nation’s capital, the Seoul Metropolitan Government has intensified its efforts to promote high-quality tourism experiences through a new initiative called the Seoul Quality Tour Program.
The program aims to develop and showcase tourism products that highlight Seoul’s rich cultural heritage, including its local cuisine and popular K-content like K-pop and K-dramas, to attract international visitors.
According to the Ministry of Culture, Sports and Tourism, the demand for immersive cultural experiences, including K-pop concerts and visits to…
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