Border Tourism, Boundless Potential

The immense richness of cross-border tourism between Nepal and India is truly unparalleled. In light of the post-COVID shift towards short-haul travel, harnessing this potential has become an essential adaptation. Promoting cross-border tourism now stands as a smart and strategic step in deepening bilateral cooperation. No oversights in the contemplation are remarkably earmarked for long. The basic principle of the operation of a tourist destination as a system of connected stakeholders is the creation of new value reflected in the creation of added value for participants in the business process. To create added value, stakeholders in the changed context of Nepal’s federal setup need to plan and manage their marketing function…