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Mountain Dew celebrates Nepal’s mountaineering legacy in new ad, ET BrandEquity

by Robert Van Pash (Editor)
May 15, 2025
in Nepal Tourism
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Highlights

  • Mountain Dew has launched the ‘Peaks of Courage’ initiative in Nepal, celebrating the spirit of adventure and the country’s mountaineering legacy beyond Mount Everest.
  • The campaign, supported by the Nepal Tourism Board, aims to inspire Nepalese youth and create sustainable opportunities for local climbing guides and Sherpas through immersive digital storytelling.
  • A unique ‘Dare Score’ has been developed to provide adventure enthusiasts with a roadmap to explore Nepal’s lesser-known peaks, enhancing their climbing experience and challenging their fears.

Read More

Tags: nepal-tourism
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