Mountain Dew® celebrates Nepal’s Mountaineering Soul with ‘Peaks of Courage’

Kathmandu: Mountain Dew®, PepsiCo’s fearless beverage brand, has unveiled ‘Peaks of Courage’ — a landmark initiative that redefines Nepal’s mountaineering narrative. In collaboration with the Nepal Tourism Board (NTB) and Discovery Channel, the initiative celebrates the country’s deep-rooted spirit of adventure while highlighting its lesser-known but equally formidable peaks. Launched from the summits of some of Nepal’s toughest 8K climbs, the campaign is poised to drive global engagement and spark a new cultural movement around mountaineering.

For decades, Nepal has been synonymous with Mt. Everest. Peaks of Courage aims to go beyond the obvious — shining a light on unexplored summits, overlooked stories, and…