Peaks of Courage: Mountain Dew Celebrates Nepal’s Mountaineering Legacy

Mountain Dew has launched “Peaks of Courage” in Nepal — a cultural initiative that celebrates adventure, courage, and untold stories from the country’s rich history of mountaineering legacy.

Supported by the Nepal Tourism Board and amplified by the Discovery Channel, the campaign highlights Nepal’s lesser-known but equally awe-inspiring peaks — broadening the nation’s global image beyond Everest.

For years, Nepal’s climbing narrative has focused on a handful of iconic summits. “Peaks of Courage” reframes that story, asserting that Nepal isn’t just home to Everest — it’s a land defined by bold ascents, untold triumphs, and some of the world’s most challenging climbs.

Through immersive storytelling, Mountain Dew…