Tourism Diplomacy

Endowed with unmatched natural wonders including the highest mountain, Sagarmatha (Mt. Everest), Nepal holds immense tourism potential. Its history, culture, myths, traditions, dresses, foods, landscape and climatic diversity make it an ideal venue for domestic and global tourism. There has been a tendency to see tourism only in economic terms, which is simply a narrow viewpoint. In today’s globalised world, tourism serves more than one purpose. In addition to boosting internal socio-cultural interactions, it has become a viable means of diplomacy. This is a reason why the concept of tourism diplomacy is gaining currency in international relations and foreign policy. It enhances mutual understanding, cultural exchanges, peace…