Sports tourism, which combines travel with athletic engagement, has gained prominence as a major contributor to global economies. Pakistan, endowed with diverse landscapes and a rich cultural heritage, possesses immense potential in this sector. From the towering peaks of the Karakoram to the expansive deserts of Cholistan, the country offers numerous opportunities for adventure enthusiasts and sports spectators. However, to fully exploit this potential, several challenges must be addressed.
Pakistan’s northern regions, particularly Malam Jabba and Naltar, have become popular hubs for winter sports, including skiing and snowboarding. Malam Jabba hosts events such as the Red Bull Homerun, which attracts participants from different…














