Pakistan’s tourism market set to generate $4bn next year: report

• Digital platforms to drive 66% of travel sales.
• Domestic tourism rising amid better infrastructure.
• ‘Package Holidays’ market projected to hit $1.92bn.

ISLAMABAD: Pakistan’s travel and tourism market is expected to generate over $4 billion in revenue by 2025, The News reported, citing Statista Travel and Tourism Pakistan report.

The industry is projected to grow at an annual rate of 6.75% from 2025 to 2029, potentially reaching a market volume of $5.53 billion by the end of the forecast period.

The report highlights ‘Package Holidays’ as the dominant segment within the market,…