‘Safe tourism’ app introduced for Neelum valley – Pakistan

MUZAFFARABAD: In a bid to promote safe tourism and ensure the safety of visitors, the administration in the breathtaking Neelum Valley of Azad Jammu and Kashmir (AJK) has launched an internet application alongside policy guidelines for the tourism sector.

The app, developed in collaboration with the AJK Information Technology (IT) Board, aims to keep the administration updated on tourist accommodations, contact details, and itineraries, Deputy Commissioner (DC) of Neelum, Nadeem Ahmed Janjua, told Dawn on Thursday.

Last year, the valley, which boasts a 150-kilometre main road stretching from Nauseri to the scenic village of Taobutt along the Neelum River, welcomed over 550,000 tourists from across the country, Mr Janjua said.

“With 40…