The Saudi Tourism Authority (STA) recently organized “Brewtopia – A Qahwa Experience” in Bengaluru, an exclusive gathering designed for travel trade partners. Hosted at Olive Beach this August, the event welcomed 30 travel trade association members to delve into the depths of Saudi’s celebrated coffee heritage. The primary goals of the gathering were to reinforce destination memory, elevate Saudi coffee as a prime souvenir, and strengthen trade relationships through genuine cultural exchanges.
A compelling presentation detailed the history of coffee, recognizing Arabia as the original hub for the famous Arabica bean. Participants discovered the origins of the term “coffee,” derived from “qahwa,” which translates to…
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