Tourism presents significant opportunities for emerging economies and developing countries by creating jobs, strengthening local economies, contributing to infrastructure development, conserving natural environments and cultural assets and reducing poverty and inequality.
Globally, the tourism industry experienced significant growth of 3.84 per cent per year until 2020, becoming one of the largest and fastest-growing sectors of the economy. Pakistan, nestled in the heart of South Asia, witnessed a 25 per cent increase in tourists per year from 2013 to 2019. With its rich cultural heritage, breathtaking…
