Eastern countries generally favour tourism to Saudi Arabia more than Western countries

Recent data from YouGov, based on surveys conducted across 17 international markets, reveals that half of all global respondents have seen no change in their perception of Saudi Arabia as a travel destination over the past twelve months. The remaining respondents are divided, with 15% reporting a more positive view and 15% a more negative one.

A global overview reveals that the East generally holds a more favourable view of Saudi Arabia than the West. Among Asians, perceptions of the country as a travel destination have become more positive in the past twelve months. Notably, 42% of Indians, 37% of Indonesians, and 31% of Hong Kong residents reported that their perception of Saudi Arabia has become more positive, compared to 54% of UAE…