How Abu Dhabi is shaping the future of business events

What role do niche segments play in Abu Dhabi’s broader strategy for economic and cultural development?

Abu Dhabi Convention and Exhibition Bureau is (ADCEB) part of the Department of Culture and Tourism – Abu Dhabi. Its strategic roadmap for growth and contribution to the Tourism Strategy 2030 focuses on targeting source markets over niche segments. Our scope covers the US, UK, China and India, among others, to continue promoting our emirate as a convenient and attractive destination for business events.

As geopolitical and macroeconomic factors evolve in the global arena, it is essential that we proactively diversify and expand our…