Saudi Arabia wants to be a global tourism destination. Its stated goal is to be “the world’s leading tourism sector driving the highest sustainable impact.”
Vision 2030 envisions 150 million visits (raised from 100 million – a target already achieved) and more than 1.6 million job opportunities.
In 2024, the Kingdom of Saudi Arabia, or KSA, hit 30 million international visitors who spent $41 billion.
Over $800 billion is being invested. All the major hotel groups from Marriott and Hilton, IHG, Accor and Hyatt to luxury players such as Mandarin Oriental, Rosewood and Aman have multiple projects covering an expansive variety of experiences. There are new airports, new airlines and high-speed rail being developed.
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