Dubai: Gen Z travellers are powering a domestic tourism boom in Saudi Arabia, reshaping what hospitality means and creating massive opportunities for brands ready to meet them where they are.
Saudi Arabia’s Gen Z is no longer waiting for the world to come to them — they’re packing their bags and exploring their own backyard. New research by Wyndham Hotels & Resorts reveals that a growing wave of young Saudi travellers is fuelling a surge in domestic tourism, aligned with the Kingdom’s ambitious Vision 2030 roadmap.
Forget the stereotype of luxury-seeking globetrotters. This generation is driven by authenticity, digital discovery, and sustainable values — and they’re turning weekend breaks into a full-on lifestyle…
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