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Ronaldo Fronts Saudi Arabia’s New Global Tourism Campaign

by Robert Van Pash (Editor)
September 12, 2025
in Saudi Arabia Tourism
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Cristiano Ronaldo celebrates near the corner flag during a football match in Saudi Arabia, wearing his Al Nassr jersey.

Cristiano Ronaldo Stars in Saudi Arabia’s New Global Tourism Campaign

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Saudi Arabia Launches “Saudi Summer” Tourism Campaign Featuring Cristiano Ronaldo

Saudi Arabia has unveiled its latest global tourism campaign, “Saudi Summer,” with football superstar Cristiano Ronaldo as its prominent face. The campaign aims to attract international visitors to the Kingdom, highlighting its diverse attractions.

The initiative is a significant part of Saudi Arabia’s ongoing efforts to boost its tourism sector and diversify its economy. Ronaldo, a globally recognized figure, brings considerable star power to the campaign, intended to capture the attention of a worldwide audience.

The “Saudi Summer” campaign will showcase a range of experiences available to tourists, from cultural heritage sites to modern entertainment and natural landscapes. The promotion seeks to position Saudi Arabia as a compelling travel destination.

This campaign signifies Saudi Arabia’s commitment to growing its tourism industry and inviting the world to explore what the country has to offer. Cristiano Ronaldo’s involvement is expected to amplify the campaign’s reach and appeal.

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