THE NEWS: Saudi Arabia posted the strongest tourism recovery among OECD countries, with international arrivals jumping 67% from 17.5 million in 2019 to 29.3 million in 2025, the OECD Tourism Trends and Policies 2026 report shows. Across OECD economies, arrivals reached 847 million in 2025, exceeding pre‑pandemic levels. Morocco, Egypt, Brazil, Malta and Colombia recorded growth of 53%, 47%, 46% (both Brazil and Malta) and 45% respectively.
DETAILS:
– The OECD report compares 2025 arrivals with the 2019 pre‑pandemic baseline.
– Recovery was described as “far from equal” across the OECD.
– Japan also strengthened its position as a major tourism market, the report adds.
LISTS:
WHY IT MATTERS: Saudi Arabia’s sharp rebound and the uneven gains across other destinations highlight where operators and investors can target emerging demand and adjust supply strategies in the post‑pandemic travel landscape.
Reference:Source
