Saudi Arabia expects tourism boom from theme parks

Thrilling attractions, interactive exhibits, diverse shopping options and delicious food & beverage services form the backbone of a great theme park, but they also have the power to turn states and cities into top travel destinations. Prime tourist locations such as Florida, Tokyo and Rome all offer lessons to companies looking to create a range of branded experiences that stand the test of time, while also innovating enough to entice customers to return multiple times. But like Rome, these things aren’t built in a day.

Achieving this level of prestige requires a heavy up-front investment from both builders and brand owners, but the payoff can be just as substantial. Themed entertainment ventures generate…