Visitors in front of the Maraya (Mirror), the world’s largest mirrored building, designed by Florian Boje in Alula (Photo by LOIC VENANCE/AFP via Getty Images).
Tourism, sports, data centers, and more. Saudi Arabia is spending billions to diversify its economy.
Saudi Arabia is doubling down on tourism, as the world’s largest exporter of oil looks to diversify away from the “black gold” that has catapulted its economy up the global rankings.
Since opening its borders to leisure tourists in 2019 — and weathering the pandemic-induced decline — Saudi’s tourism sector has soared: per the World Travel & Tourism Council, tourism accounted for a record 11.5% of its GDP last year, with international visitors spending up ~57%…


























