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Skift Take
As Saudi Arabia sets out to diversify its economy, Chinese tourists are becoming a critical part of its plan. With record-breaking numbers expected in 2025, the kingdom hopes Chinese travelers will accelerate its Vision 2030 goals.
Saudi Arabia is setting its sights on the Chinese outbound tourism market as part of its strategy to transform the kingdom into a global tourism hub. With 1.4 billion people, China offers a significant source of potential travelers, especially as the number of Chinese tourists flying internationally recovers post-pandemic.
“China is a huge market,” said Saudi Arabia’s Tourism Minister Ahmed Al Khateeb in an interview with Skift ahead of the…
