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The Saudi Tourism Authority (STA) signed 14 memorandums of understanding (MoUs) and facilitated an additional 52 agreements between Saudi partners and international tourism entities at the Arabian Travel Market (ATM) 2025.
Building on its record achievement of welcoming nearly 116 million visitors in 2024, STA used the four-day trade show to unveil new strategic partnerships, promote the country’s expanding tourism offerings, and spotlight opportunities for international collaboration.
“We came to ATM 2025 stronger than ever,” said Fahd Hamidaddin, CEO and board member of STA. “Securing 14 strategic partnerships is testament to…
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