Wednesday, January 24, 2024
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Today marks the grand inauguration of the ASEAN Tourism Forum 2024, where representatives from the vibrant member nations are gathering to showcase their unique cultural offerings and tourism potential. One of the standout voices at the opening ceremony was Kwan Su Min, the Director of Communications Marketing Group at the Singapore Tourism Board.
Kwan Su Min highlighted Singapore’s ambition to position itself prominently in the global tourism map, particularly emphasizing its allure as a cruise tourism destination. With a strategic focus on MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, Singapore aims to attract business travelers, promising a seamless blend of business and leisure experiences. The nation’s commitment to elevating its status as a multifaceted tourism hub was evident in Kwan Su Min’s enthusiastic presentation.
His Excellency Mr. So Mara, Secretary of the Ministry of Tourism in the Kingdom of Cambodia, took the stage next, extending a warm invitation to visitors from around the world. Mr. So Mara urged tourists to explore Cambodia’s rich cultural tapestry, emphasizing the awe-inspiring Angkor Wat. He dared adventurous travelers to ascend the narrow steps of the iconic temple, showcasing Cambodia’s commitment to providing unique and memorable experiences.
Cambodia’s appeal extends beyond physical landmarks, as Mr. So Mara stressed the importance of intangible cultural heritages. Cambodia welcomes global tourists to immerse themselves in the country’s traditions, folklore, and the vibrant spirit of its people.
His Excellency Hoy Phireak, Under Secretary of State, Ministry of Tourism, Kingdom of Cambodia adds National Tourism Development landscape to boost Cambodia travel market with high quality travel, unique brand management and Cambodia is expecting 6.6 million international tourists arrival in 2024.
The ASEAN Tourism Forum 2024 sets the stage for collaboration and cross-cultural exchange among Southeast Asian nations. With each country presenting its distinctive charm, the forum aims to foster a deeper understanding of the region’s diverse offerings. As the event unfolds, attendees can expect to witness groundbreaking initiatives, forging new pathways for tourism development and cooperation within the dynamic ASEAN community.
As doors open to this annual tourism extravaganza, it becomes evident that Southeast Asia is not merely a destination; it’s a collective celebration of cultural richness, innovation, and hospitality. The ASEAN Tourism Forum 2024 promises to be a testament to the region’s commitment to sustainable and inclusive tourism practices, inviting the world to explore, connect, and be enchanted by the wonders of Southeast Asia.