Lady Gaga is set to be back in Singapore for four shows in May as part of her Mayhem World Tour – the only Asia stop during the tour’s run.
Latest search data from Booking.com reveals an up to 72 per cent increase in accommodation searches from Australian travellers for Singapore as Gaga tickets went up for sale, with Aussie fans listed as the number one inbound group of travellers searching for accommodation in Singapore over this period worldwide.
Concert tourism continues to shape global travel patterns, and the data indicates the ‘Lady Gaga effect’ on Singapore’s incoming holidayers. A destination in its own right, Singapore is a top-tier entertainment and lifestyle hub, with rich history and an amazing food scene.
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