In today’s business event landscape, the most impactful gatherings are those that reach beyond traditional knowledge-sharing and networking to create meaningful and lasting change. MICE planners are now shifting their focus to extend event impacts far
beyond the conference walls, creating positive effects on host communities, destinations, and society at large.
According to the International Congress and Convention Association’s (ICCA) Meeting Needs Survey 2023, 44% of international associations
now incorporate…











