Third edition of CapitaLand’s iconic 24-hour experiential party on the metaverse will take place on Roblox for the first time. Singaporean actor-singer, Glenn Yong, will make a special appearance with performances and engage in virtual play with participants. Players can expect exciting retailtainment experiences such as an exclusive interactive mini-game and time-based quests to win virtual wearables and real-world rewards from Barehands, GINLEE, PUMA, the National Gallery Singapore and more.
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CapitaLand is proud to announce the third iteration of CapitaVerse, which will kick off with a 24-hour launch party on 8 April 2024, 5pm (Singapore time). The latest edition marks several firsts – setting foot on Roblox, the world’s most popular metaverse gaming platform; extending CapitaVerse beyond a one-day event to enhance interactions and engagement with the online gaming community; and to bring CapitaVerse to Singapore Wanderland. CapitaVerse landing on Roblox in Singapore Wanderland exemplifies the endless possibilities of collaboration to bring differentiated retailtainment experiences to a wider audience. Prior to this new collaboration in the metaverse world, CapitaLand and Singapore Tourism Board (STB) had entered a three-year partnership in 2022 to deliver new retail concepts and drive global awareness of Singapore and CapitaLand malls as must-visit lifestyle destinations through a myriad of exciting events and experiences.
CapitaVerse will be the first and only virtual Singapore retail mall to be featured in STB’s Singapore Wanderland, which puts a playful spin on real-life attractions in Singapore. The game has drawn over 7.6 million visits since it was launched on 11 May 2023. Last year, CapitaVerse saw close to 2,000 participants over the 24-hour virtual party, with more than 1,200 limited non-fungible tokens (NFTs) being claimed within hours of the launch. By hosting CapitaVerse on Roblox, CapitaLand and STB will gain immediate access to the platform’s massive user base of approximately 71.5 million daily active users, providing CapitaVerse the opportunity to engage a global audience and showcase Singapore as a destination with differentiated retail experiences to the world.
Mr Chris Chong, CEO, Retail & Workspace (Singapore & Malaysia), CapitaLand Investment, said: “We are pleased to be part of the Singapore Tourism Board’s initiative to showcase Singapore’s vibrant scene to the world with our award-winning CapitaVerse experiential party. CapitaVerse represents CapitaLand’s steadfast commitment to pioneer innovative ways to tap into opportunities and create immersive lifestyle experiences that transcend beyond conventional shopper-retailer transactions. Past iterations of CapitaVerse have garnered overwhelming support from the online community who saw this platform as a way to connect with like-minded metaverse enthusiasts and explore the alternative take of CapitaLand retail in the digital realm. With the latest edition, we take a step further to excite audiences in the region and beyond with fun digital gamification, whilst presenting attractive real-world rewards.”
“Our partnership with CapitaLand builds on the remarkable success of the Singapore Wanderland game on Roblox, where we witnessed strong player interest and engagement in destination Singapore. Leveraging CapitaLand’s diverse brand portfolio, we strive to offer immersive retail experiences that would resonate with players. This collaboration not only sets the stage for local tourism businesses and partners to experiment and reach new audiences in virtual environments, it also aligns with our goal to grow Singapore Wanderland into a platform for broader engagement with both the international and local communities.” said Mr Kenneth Lim, Assistant Chief Executive, Marketing Group, Singapore Tourism Board.
DISCOVER BRAND STORIES THROUGH QUESTS, GAMES AND PERFORMANCES BY SINGAPOREAN ACTOR-SINGER GLENN YONG
Launching on 8 April 2024, CapitaVerse will adopt Singapore Wanderland’s playful and whimsical aesthetic. It will incorporate vibrant colours with imaginative interpretations of iconic CapitaLand mall, Funan, as well as experiential shophouses and landmark buildings from brand partners. CapitaVerse provides an opportunity for brands to tell their brand stories through gamification with quests designed to represent each brand.
Designed to resonate with players of all ages, players can personalise their own avatar in Roblox and then set off on their journey of discovery by venturing into Finders’ Isle within the Singapore Wanderland. Upon entering CapitaVerse, players will be welcomed by the iconic Funan mall façade, featuring design highlights such as the multimedia art installation Kinetic Wall, a rooftop urban farm and vertical garden, as well as an eclectic mix of colourful charming shophouses.
CapitaVerse will be live till 31 October 2024.
Publicis Play, Publicis Groupe’s specialist practice for gaming, esports, and web3, plays a key role in crafting CapitaVerse’s aesthetic and engaging gaming elements. They have integrated an array of retail partners into the vibrant 3D environment and have reimagined Singapore for millions of players worldwide.
This is also CapitaLand’s third time collaborating with Bandwagon Labs, an innovative entertainment media company that is integral to curating the captivating entertainment segment featuring Glenn Yong.
“We are proud to once again collaborate with CapitaLand on CapitaVerse, a testament to our enduring partnership and commitment to innovation. Having played a pivotal role in the evolution from CapitaVerse since its first edition to its current expansive platform underscores our dedication to help bring retail-tainment into the phygital realm. Bandwagon Labs is excited to present a captivating anchor program that promises an engaging experience for audiences in both the physical and virtual space.” said Clarence Chan, Founder, Bandwagon Labs.
HIGHLIGHTS OF CAPITAVERSE
BRANDED QUESTS
Explore CapitaVerse and be delighted by the iconic landmarks and reimagined shophouses featuring four partner brands. Players can take part in the dedicated time-based quests themed after each brand. Each quest is designed to tell the brand story of each brand and to feature their products. Players stand to win exclusive user-generated content (UGCs) to dress their avatars with, upon completion of the quests. A total of 40,000 virtual wearables are up for grabs during the 24-hour launch party, supported by:
- Barehands, Singapore-based label that connects with artisans in communities worldwide for unique handcrafted lifestyle pieces.
- PUMA, globally renowned sportswear brand PUMA takes everyone on an adventure with the return of Palermo, a terrace legend and shoe that pays homage to the coastal capital of the island of Sicily.
- GINLEE, homegrown fashion label who believes in designing and producing quality and sustainable fashion exclusively for women.
- National Gallery Singapore is a leading visual arts institution which oversees the world’s largest public collection of Singapore and Southeast Asian modern art. Beautifully restored iconic landmark housed in two national monuments – City Hall and former Supreme Court.
Details on the themed quests can be found in Annex B.
PERFORMANCES
Catch popular Singaporean actor-singer, Glenn Yong, in CapitaVerse on 8 April 2024, 9pm, and 9 April 2024, 1pm. At the launch party, local and regional fans can immerse in an unforgettable experience as Glenn takes centre stage serenading the audiences with his original songs, while players’ avatars can wave their virtual light sticks to the music and rock the dance floor with their best moves. The party doesn’t end there, Glenn will be engaging in interactive games with players and giving away exclusive prizes.
UGCS & AVATAR DRESS UPS
Collect limited-edition virtual wearables co-created by CapitaLand and the retail partners exclusively for the launch party!
Players get to express themselves and create personalised looks for their avatars with these virtual wearables. Participate in the Best Dressed Avatar Contest, participants stand a chance to be one of the 10 lucky winners to win one million STAR$® (valued at $1,000 eCapitaVoucher) collectively by taking a selfie using the in-game selfie mode and sharing their best CapitaVerse fits on Instagram and tag @CapitaLandMallsSG and @visit_singapore.
Full details of the contest can be found in Annex B.
MINI-GAME, “TURF WAR: FASHIONISTAS VS FOODIES”
Score real-world rewards and prizes by pitting against other players in CapitaVerse’s exclusive mini-game, “TURF WAR: Fashionistas vs Foodies” and stand a chance to win more than 3,000 real-world prizes worth over $100,000.
Full details of the gameplay can be found in Annex B.
CAPITAVERSE BADGE
All CapitaVerse players will earn a CapitaVerse Attendance Badge which unlocks real-world perks at CapitaLand malls with over 30 participating brands.
Full list of CapitaVerse real-world rewards can be found in Annex C.
For the latest information on rewards and programmes in CapitaVerse, please visit www.CapitaVerse.com.
Release ID: 89125729
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