Candice Iyog, CEB chief marketing and customer experience officer (left) and Terrence Voon, STB executive director for Southeast Asia, sign the partnership renewal between CEB and STB. Photograph courtesy of CEB
To expand travel options to the Lion City, Cebu Pacific Air (CEB) said it has renewed its partnership with the Singapore Tourism Board (STB).
The renewed memorandum of understanding (MoU) was signed last week. Its main goals are to create a preference and recall for the city-state of Singapore, raise interest in travel there, and highlight its busy schedule of events.
The partnership also introduces the campaign’s newest ambassadors, celebrity couple Megan Young and Mikael Daez, who will appear in a travel film highlighting…
