Data from the Singapore Tourism Board showed that the number of international visitors to Singapore reached 16.5 million in 2024, a 21% year-on-year increase.
Among them, mainland Chinese visitors ranked as the largest source, reaching 3.08 million—a remarkable 126% year-on-year increase—accounting for 18.7% of all inbound arrivals.
In terms of visitor demographics, Chinese tourists to Singapore are predominantly from the 1980s and 1990s generations.
Trip.com data shows that in 2024, 28% of Chinese visitors to Singapore were born in the 1980s, and 24% were born in the 1990s.
Notably, the fastest-growing segment comprises travelers born in the 1990s and 2000s.
The number of post-90s Chinese visitors to Singapore increased by 136% in 2024…
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